Syllabus outcomes: -Analyses business functions and processes in large and global businesses -Explain how operations strategy can help a business sustain its competitive advantage -Recommend possible operations strategies for business
Task: Using all the resources and your answers to questions in the Apple Case Study and the Samsung Case Study modules, as well as reading the above links, you are to answer the following questions to guide your comparative study on these companies operations strategies.
1. Read the above articles and note down anything you can use to complete the next few questions. (15 minutes) 1. Explain why operations important for a business in achieving competitive advantage. (10 minutes)
2. Which business, Apple or Samsung has the best future prospects in the technology market. Evaluate and justify the choice (HINT: Focus on the differences in supply chain management). (25 minutes)
3. Identify and explain possible operational strategies you would suggest for the company that does not have the best prospects to compete in the global market. (20 minutes) 4. Explain and justify operations recommendations, on how the company you believe has the better future prospects, can sustain their competitive advantage over competitors. (20 minutes)